Auto Show Invites Consumers To See, Touch, Feel & Experience the Ride

East Norriton, Pa., January 20, 2023 – The 2023 Philadelphia Auto Show, which is owned and produced by the Auto Dealers Association of Greater Philadelphia (ADAGP), is set for Saturday, January 28th, to Sunday, February 5th at the Pennsylvania Convention Center. Event highlights this year include a fully-expanded e-Track, first-ever RAM Truck Territory, return of Camp Jeep, several outdoor Ride & Drives and much more.

A reimagined and fully-expanded electric vehicle test track (the e-Track) will be centerstage at this year’s Auto Show. The e-Track, sponsored by PECO, will offer guests a one-of-a-kind interactive experience they won’t find anywhere else. With ride-along opportunities in the latest electric vehicles from Chevrolet, Ford, Nissan, Toyota and Volkswagen available, the e-Track is an important highlight of this year’s event.

“We’re very excited about our 2023 e-Track as the need for education about electrification is only growing,” said Jason Friedman of Colonial Nissan and 2023 Philadelphia Auto Show Chair. “We hosted our inaugural e-Track last year and it was a huge hit with our attendees. Thousands experienced an electric vehicle for this first time with 88 percent of participants reporting that their e-Track experience will impact their next vehicle purchase. So for 2023, we knew we had to expand it and that’s exactly what we did. We now have five manufacturers participating in the e-Track and that’s in addition to everything else our guests will enjoy this year. This is by far our most interactive show to date.”

Another exciting addition to this year’s display floor is Ram Truck Territory, which will be appearing for the first time in Philadelphia. This 30,000 square foot track will feature all organic materials simulating off-road experiences. Professional drivers will drive guests around a course that includes multiple obstacles such as dirt moguls and rolling hills, navigation over staggered logs and a 15’ hill climb. It will serve as a great accompaniment to the ever-popular Camp Jeep Experience, which is also approximately 30,000 square feet in size, that will also be on this year’s display floor.

“The RAM Truck Territory will rock in its first year ever in Philadelphia,” said Kevin Mazzucola, ADAGP Executive Director. “And so will the rest of the show. Why? Because consumers continue to appreciate the tangible unique experience the show offers when researching a vehicle opposed to looking on a computer monitor or small phone screen.”

While indoor ride-along opportunities will keep consumers plenty busy, there will also be several outdoor drive opportunities for those who really want to make the most of their Auto Show experience. Toyota, Chrysler, Jeep, Dodge, RAM and FIAT will all offer guests the opportunity to get behind the wheel and take a test drive of several of their latest models. Guests will be able to register on the Lower Level of the PA Convention Center (right outside Custom Alley) and vehicles will launch from the 12th Street tunnel.

Additional highlights of the 2023 Philadelphia Auto Show can be found in the full release below.

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